He identifies eight distinct emotional phases customers go through in the 100 days following a purchase
nos engordan y nos roban energía
distracción
sino también como alcanzar la felicidad
El autor más influyente y polémico del momento
Loonshots Alejandro Illera He identifies eight distinct emotional* Instant WSJ bestseller* Translated into 18 languages* #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)* An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year* Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss. Why do good teams kill great ideas?