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Event Sponsorship and Fundraising Sandra Lucía Ojeda Insuasty aparentemente desconocidaEvent Sponsorship and Fundraising Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance